It wasn't long ago that I was talking to my brother and I was a bit dramatic, to which his only response was, nani grab a snicker because when you are hungry, you become someone else. It occurred to me afterward, how much the brand has been able to keep in our head, that we are casually phrasing its marketing campaign in our daily life.
Likewise, we’ve seen several promotional contents online and offline that encourage us to take some actions, drive our attention towards the product into buying, if not we at least keep it to our wishlist. Have you ever thought about what makes you effortlessly fall into the trap that you find the product and service interesting that even if it’s not something you need, you consider getting it for a change?
Well, the term is copywriting.
Copywriting is an act of writing to sell or encourage the audience to take an action and falls under the advertising or marketing domain. The output to copywriting is termed copy. Copy is mostly written to aware people of a brand, persuade them to act/invest in them one way or another. In the form of billboards, newspapers, TV ads or taglines, social media, or traditional media, copywriting is everywhere.
But, isn’t copy and content writing the same? It’s just an arrangement of words. Indeed copy and content writing doesn’t fall far from one another in terms of relatability. However, they have their differences, who doesn’t, right?
Copywriting is much of calling the audience to take an action through words, and content writing falls more on the informative side of the spectrum like blogs, articles, product pages.
To give you an example, you are watching TV and there’s a brand of bike, let’s say Yamaha posting advertisements and several offers for the bike. This festive season, Race for the Ace! At every purchase of Yamaha motorbikes and scooter, get an instant cash discount from 8-10,000/- and so on…
Know more on...
This is copywriting.
There, you think, Oh, I also need a bike, and since there’s an offer going on, why not buy it now, plus the price may hike after this so it’s a great deal at the present.
And, this is an effect of copywriting.
However, you are unsure about the features of the bike, so you go to the website to see the necessary details and information about the bike, the power, mileage, acceleration, price as well.
Here, you are consuming the content on the site, gaining information about the product.
Now, that we know about Copywriting, its differences from Content writing, we see some of the copywriting examples.
Basecamp: The All-In-One Toolkit for Working Remotely.
Before Basecamp: Projects feel scattered, things slip, it’s tough to see where things stand, and people are stressed.
After Basecamp: Everything’s organized in one place, you’re on top of things, progress is clear, and a sense of calm sets in.
GitHub: Where the world builds software.
Millions of developers and companies build, ship, and maintain their software on GitHub—the largest and most advanced development platform in the world.
Trello: Trello helps teams move work forward.
Collaborate, manage projects, and reach new productivity peaks. From high rises to the home office, the way your team works is unique—accomplish it all with Trello.
As we see above, several persuasions for you to act as per the brands, as they try to solve your problems by acknowledging your requirements and whatnot.
These brands aren’t asking for your kidney for you to reject, but something you relate to and from minimum to zero effort to act on. Something that’s useful to you and enjoy doing as well. And, this is copywriting, it’s easy, simple, gets the viewer’s attention and has effortless calls for action.
By now, I believe you have been able to make your mind regarding the topic. There you have it. For a beginner, a written content about copywriting.
Keep Learning!
0 Comments